Privacy policy

Effective Date: 29 September 2026

At PRIMIUMSHERA, we respect your privacy and are committed to protecting the personal information you provide when using our website. This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit or make a purchase through https://primiumshera.com/ (the “Site”).

PRIMIUMSHERA is a business based in Palanpur, Gujarat, India.

By using our Site or providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

When you visit our Site, place an order, contact us, or otherwise interact with PRIMIUMSHERA, we may collect information that is necessary to operate our online store and provide our services.

Personal Information

Depending on how you interact with us, this may include:

  • Full name

  • Email address

  • Mobile/telephone number

  • Billing address

  • Shipping/delivery address

  • Information provided when contacting customer support

  • Information relating to your orders, returns, refunds, exchanges, and customer-service requests

Payment Information

When you make a payment, payment-related information may be processed through our payment service provider, PhonePe.

Depending on the payment method used, payment information may include information necessary to process the transaction, such as card, UPI, or net-banking details.

We do not intend to store complete payment-card information on our own systems where such information is processed directly by the relevant payment service provider.

Order Information

We may collect and maintain information relating to your transactions, including:

  • Products ordered

  • Order value

  • Payment status

  • Order and delivery status

  • Shipping information

  • Cancellation requests

  • Return, replacement, exchange, and refund information

  • Customer communications relating to an order

Device and Usage Information

When you browse our Site, certain technical information may be collected automatically through Shopify and/or other technologies used on the Site. This may include information such as:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Time zone

  • Referring pages

  • Pages or products viewed

  • Approximate interaction and usage information

  • Cookies and similar technologies

The exact information collected may depend on your device, browser, Shopify configuration, and the services or applications integrated with our store.

Marketing and Communication Information

If you voluntarily provide your contact details or consent to receive promotional communications, we may maintain information regarding your communication preferences and your interactions with such communications.

2. How We Use Your Information

We may use the information we collect for legitimate business purposes, including:

  • Processing and fulfilling your orders

  • Processing payments

  • Arranging delivery of products

  • Sending order confirmations, shipping updates, delivery notifications, and other transactional communications

  • Processing cancellations, returns, replacements, exchanges, and refunds

  • Responding to customer-service requests and complaints

  • Maintaining records of transactions

  • Detecting, preventing, and investigating fraudulent, unauthorized, or suspicious activity

  • Maintaining and improving the functionality and performance of our Site

  • Understanding how customers use our Site and products

  • Providing relevant information about our products and services where permitted and, where required, with your consent

  • Protecting our legal rights and interests

  • Complying with applicable laws, regulations, lawful requests, and legal processes

We do not use your personal information for purposes unrelated to the purposes described in this Privacy Policy unless permitted or required by applicable law or with your consent where consent is required.

3. How We Share Your Information

We may disclose personal information to third parties where reasonably necessary to operate our business, fulfill your orders, provide services, comply with legal obligations, or protect our rights.

These parties may include:

Shopify

Our online store is operated using Shopify, which provides the e-commerce infrastructure necessary to operate our Site, process and manage orders, and support related functions.

Payment Service Provider

Payments may be processed through PhonePe. Information necessary to process and verify your payment may be shared with or processed by PhonePe in accordance with its applicable terms and privacy practices.

Shipping and Logistics

We use Shiprocket for shipping and logistics-related services. Information such as your name, mobile number, shipping address, and order details may be provided where necessary to arrange delivery and related logistics services.

Service Providers

We may use third-party service providers that assist us with website operations, analytics, customer support, communications, security, fraud prevention, or other legitimate business functions.

Such providers may receive only the information reasonably necessary for them to perform the services for which they have been engaged.

Legal and Regulatory Authorities

We may disclose information where required or permitted by applicable law, including where necessary to:

  • Respond to lawful government or regulatory requests

  • Comply with court orders or legal processes

  • Prevent or investigate fraud or unlawful activity

  • Protect the rights, property, or safety of PRIMIUMSHERA, our customers, or others

We do not sell or rent your personal information to third parties for their independent marketing purposes.

4. Data Storage and Retention

Your information may be processed and stored using Shopify's infrastructure and the systems of third-party service providers engaged by us. Depending on the service provider, your information may be processed or stored in India or other jurisdictions.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • Fulfilling orders

  • Providing customer support

  • Processing returns, refunds, and exchanges

  • Maintaining transaction and business records

  • Preventing fraud and misuse

  • Meeting applicable legal, regulatory, accounting, or dispute-resolution requirements

When personal information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it, subject to applicable legal and operational requirements.

5. Cookies and Similar Technologies

Our Site may use cookies and similar technologies to enable essential website functions, understand how visitors use the Site, improve website performance, and, where applicable, support advertising or marketing activities.

Depending on the technologies enabled on our Site, cookies may include:

Strictly Necessary Cookies

These may be required for essential functions such as navigation, shopping-cart functionality, checkout, security, and other core website operations.

Performance and Analytics Cookies

These may help us understand website traffic and usage so that we can improve the performance and functionality of our Site.

Marketing or Advertising Cookies

Where applicable, these may be used to measure advertising performance or provide more relevant advertising.

You may be able to manage or restrict cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of the Site.

6. Your Privacy Rights

Depending on applicable Indian law and the circumstances of the request, you may have rights concerning your personal information, including rights to:

  • Request access to personal information held by us

  • Request correction of inaccurate or incomplete information

  • Withdraw consent where processing is based on consent

  • Request deletion or erasure of personal information where applicable

  • Request information regarding the processing of your personal information

  • Opt out of promotional communications

Certain requests may be subject to applicable legal requirements, legitimate business requirements, or other lawful grounds for retaining or processing information.

To submit a privacy-related request, contact us at:

Email: support@primiumshera.com

We may need to verify your identity before processing certain requests in order to protect your information from unauthorized access or disclosure.

7. Data Security

We take reasonable measures to protect personal information against unauthorized access, misuse, alteration, disclosure, or destruction.

Depending on the service involved, security measures may include access controls, authentication, secure payment processing, and other technical and organizational safeguards provided by us and our service providers.

However, no method of transmission over the Internet or electronic storage system can be guaranteed to be completely secure. Accordingly, while we take reasonable steps to protect your information, we cannot guarantee absolute security.

8. Children's Privacy

Our Site is intended for use by customers and purchasers who are legally capable of entering into transactions.

We do not knowingly solicit or intentionally collect personal information from children in violation of applicable law.

If you believe that a child has provided personal information to us in circumstances where such collection was not permitted, please contact us at support@primiumshera.com so that we can review the matter and take appropriate action where required.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, technology, or applicable legal requirements.

Any updated version will be published on this page with a revised Effective Date.

We encourage you to review this Privacy Policy periodically to remain informed about how we handle personal information.

10. Contact Us

If you have questions, concerns, requests, or complaints relating to this Privacy Policy or the handling of your personal information, you may contact us using the details below:

PRIMIUMSHERA
Email: support@primiumshera.com
Phone: +91-6359242596
Business Address: Palanpur, Gujarat – 385421, India
Support Hours: Monday to Saturday, 10:00 AM to 5:00 PM; Sunday, 10:00 AM to 1:00 PM

We will review and respond to privacy-related communications within a reasonable period, subject to the nature of the request and applicable law.